Social media presence is a metric for a brand’s authenticity nowadays. People often question the reliability of brands without a Social media marketing. Moreover, it is the most cost-effective way to increase a brand’s engagement and target a global consumer base.
After learning the benefits of social media, small business, in particular, should focus on using it for their brand’s growth. An online video maker is essential among the tools you need for social media marketing. But are you confused about how to leverage social media platforms for marketing purposes?
Give a read to this post and acquaint yourself with some tips for using social media to grow your small business.
1. Identify Your Social Audience
The first tip to effectively use social media is identifying your target audience. Then, according to social media demographics information, you will be able to determine where your target audience spends most of their time. For instance, men between 25 and 34 years make up the largest proportion on Facebook.
After identifying your target audience, you can focus on building a social media strategy to target them in particular. The social media strategy should be able to drive user engagement. Create content preferred by your target audience so that they find your social media strategy relatable.
Try to follow the 80-20 rule to drive more social media engagement. Create 80% informative, educational, and entertaining content for your audience. The remaining 20% of your content can be directly used to promote your brand, products, and services.
2. Find the Right Time for Posting
Marketers are frantically searching for the right time to post on social media platforms. A lot of research has been conducted to identify when users are most active on social media platforms. But the accessible data available regarding the right time to post makes everyone post at that time.
It brings the question of whether these are the best times to post. Posting at these times is great for driving engagement. But as more and more begin posting at these times, streams get flooded, and your content is more likely to get lost in the crowd.
Therefore, you should start posting at an optimal time according to your brand. It would be best to study your trends to identify when your posts get the most engagement. When you concentrate on optimal send times, you will see a huge increase in your reach.
3. Leverage the Power of Video
Videos are performing incredibly well on social media platforms at the moment. Around 51.9% of global marketers have realized that videos provide the best ROI. Even though creating social media videos for your brand can be tricky, an online video maker will always come to your rescue.
You don’t always need to choose fancy locations for shooting videos. But apart from concentrating on video content, you should also be a little careful about video quality. Good lighting is also key to the success of your video content on social media platforms.
Some tips for video content creation on your brand’s social media are as follows:
- First, create videos that your target audience finds relatable.
- Take inspiration from previously successful videos to create new ones.
- Concentrate on video SEO.
- Add intentional CTAs to your videos.
- Finally, use metrics to analyze video performance.
According to James Wedmore, video marketing is no longer a separate entity. Instead, videos should be incorporated into every business’s marketing strategy, irrespective of the type of running the campaign. Videos have come a long way from being a subgroup in the current marketing world.
4. Create the First Few Minutes of Your Videos Captivating
There’s a reason why videos less than two minutes are becoming immensely popular on social media. Social media users have a low attention span and refrain from watching long-form content. This has been quite evident from the sudden rise of the short video platform TikTok.
TikTok getting banned in several regions has been leveraged by Instagram, which rolled out its short video feature in the name of Instagram reels. These short videos are an ideal way to make your brand go viral. However, making videos has not been easy due to the short attention span of the target audience.
The first few seconds of your videos have to be captivating enough to prevent your audience from scrolling away. Then, you need to give your audience a compelling reason to stick to the end of the video. Thanks to the stunning free intro video makers available, adding catchy introductions to your video content has become a tad bit easy.
5. Use Relevant Hashtags
Hashtags have the potential to increase your reach to a great extent. However, it would help if you looked at the hashtags used by your competitors to find out the right ones for your business. You can also look at personal inspirations and personal profiles to generate better hashtags for your small business.
Several social media platforms enable users to search using hashtags. It ensures that you can connect with people who don’t follow you. According to Krystal Gillespie, the Social Media Community Manager of Hubspot, hashtags are the funnel to categorize the different posts found on social media.
Using specific hashtags helps brands compete in a smaller pool, and it also enables users to find what they are searching for. Around 62% of marketers put six to nine hashtags on their posts. But the number of hashtags that will be appropriate for your small business can only be identified after adequate testing.
However, one should know that not using hashtags correctly can adversely affect their social media marketing strategy. Therefore, marketers should concentrate on finding out how to use hashtags on specific social media platforms. For instance, Instagram hashtags are most appropriate in the captions of feed posts, stories, and comment sections of Instagram reels.
If you think social media has been an untapped reservoir of potential for your brand’s growth, follow these tips to change it. Once you learn to leverage social media platforms for marketing purposes, you will not have to worry about customer engagement.