When people make resolutions and plans for a new year, they make plans of things they want to start, execute or implement. Few people make plans on things they want to do differently, especially when such things have been working well in the past. Just because you’ve been using a strategy for a few years and it has been yielding results doesn’t mean you cannot make changes that’ll make it work better. As an entrepreneur, your ability to remain relevant and successful in the business environment is dependent on your ability to grow with time and the ability to adapt at all times. Samuel Onuha, a serial entrepreneur with years of experience has gotten the multipronged approach to scaling your business in 2022 and beyond.

• Choose your industry carefully

This information is mostly for new and young entrepreneurs and companies looking to diversify into other business markets. Make proper market research and understand your industry. It’s easier to scale your business in a relatively new industry than it is to venture into an already saturated business sector. Carving your niche to the most minute detail will make business easier. It’ll ensure that marketing are more effective and sales increase sporadically. Samuel Onuha maintains that young entrepreneurs should not venture into an industry because businesses in the industry are prosperous. Chances are that other entrepreneurs are thinking the same thing thereby making the industry more saturated and difficult to penetrate without sufficient capital.

• Be creative and proactive with your business solutions

If you have a business idea, chances are other people have those similar business ideas as well. The difference between you and those people is what you choose to do with the business ideas. Providing business solutions that are proactive and creative will set you apart from other businesses. Meet your clients at the point of their needs with a solution that solves it in an easy and convenient manner. Anyone can deliver your services or products but few would deliver them in a proactive and creative manner.

• Jump on new waves

There are new trends in the market every day and the only way to keep making sales as a businessman is to remain relevant. It is easy to lose clients if you’re not up to date on new ways of conducting business and the changes in the market. Your existing clients want to be surprised with new ways to satisfy their needs and new clients have to be attracted with your knowledge of the new trends in the market. If you want to make very high profits in business, you have to be the first to jump on new waves. Being one of the first companies in a new niche or the first company utilizing a new strategy will give you an edge in the business environment.

• Use your social media presence effectively

One of the mistakes some companies especially those companies that perform most of their business transactions physically, is underestimating the power of a good social media presence in promoting the image of a company and making it more successful. Every entrepreneur must be able to utilize social media platforms effectively and understand the challenges associated with them. As easy as it might seem to be renowned in the business environment through good brand visibility, it is also easy to lose this when you misuse your social media presence. Knowing this, Samuel Onuha has been able to take control of his social media presence and use it to scale his business.

• Learn from your mistakes

It is said that making the same mistake once is human but making the same mistake twice is an aberration. This is because mistakes are supposed to help you grow. With even business endeavors, there are challenges. These challenges come with opportunities to learn especially for young entrepreneurs. The errors made while facing those challenges should help you to plan better and prevent such mistakes in the future. A businessman should not regard any mistake an error in judgment that shouldn’t be addressed. Every business undertaking must be assessed to see success and areas that need to be improved upon.

Samuel Onuha has engaged in various business undertakings and this principle has helped him to retain clients and get their recommendations. Being able to learn from your mistakes shows your competence and good judgment.

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