If you have a business online, you probably understand the importance of online marketing. If not, let us tell you that It is one of the most important factors you need to invest in today, if you haven’t already.
When all the businesses have gone digital to operate and survive in the covid-19 world, your business’s survival rests on online marketing strategies. Today, digital marketing is the most in-demand business and has become an industry in itself.
Today, online marketing has a lot of concepts that you need to understand before you apply them to your businesses. In this article, we have defined all the concepts you need to know In order to make a perfect online marketing campaign for your business.
You must have a plan figured out for your online marketing campaign. Today it has become a lot easier due to social media sites add ons and a lot of other tools and resources.
Concepts That Will Make Online Marketing Easier For you
Search Engine Optimization (SE0)
This online marketing technique has taken over the internet by a storm. It is the most popular and used methodology to bring traffic to your online store website.
For those who do not know what SEO means and how it works, This is a strategy where certain keywords are used on your website, these keywords are the most searched on a search engine, and if your website has that keyword it increases your online website probability to come in the front page of search engines result.
Given that a lot of us search google for any information we need, this strategy has worked wonders for businesses. A lot of companies, incorporate the most searched keywords in their website’s content in the form of blogs, infographics, etc and this improves their chances to come first in the search engine result.
There are two types of SEO techniques. On-page and off-page. On-page refers to direct linking to your website, while off-page technique refers to blog, articles and video, etc that brings traffic to your site. Link building is the most common off-page technique used today.
Search Engine Marketing:
Search engine marketing is the same as search engine optimization, the only difference is that it is a paid technique. While the SEO techniques require a lot of effort to get to the first page of the search engine result, SEM is a paid technique that guarantees traffic to your website.
A lot of companies pay for Google Ads, and it is worth the investment as it guarantees to bring you, customers. Then it depends on your website to keep the customers engaged. This is a very effective technique used frequently by even the most popular businesses.
Social Media Marketing:
Everyone today, be it a child or an 80-year-old grandma, everyone is on social media platforms. Facebook, Instagram, Snapchat, Twitter, youtube, etc, But in these days we find some real traffic so we focus on Instagram web viewers. These help both the newbie and the old comers increase their business value in the global market. All are relevant platforms that you need to market your product or company on.
The marketing techniques on social media include all of the content marketing techniques, creating polls and quizzes for your customers to engage in, create an announcement of sales and discounts, etc.
Social media sites like Facebook and Instagram have their own paid advertisement campaign they offer, including analytical reports on customers that help you make your digital marketing plan.
Everywhere we look around in social media, there is some sort of content marketing going on. Content marketing refers to photo content that promotes your products/company, videos, infographics, blogs, etc.
The more attractive and interesting your content is to your reader, the more likely you are able to bring in customers to your website.
Blogging, infographics, videos, etc are all type of content marketing that uses SEO techniques, etc.
Pay Per Click (PPC) Advertisement:
As the name suggests this is a paid online marketing technique. Facebook and Google run the most profitable PPC campaigns. In this advertising technique, a company only pays when a customer clicks on the ad you created.
In simple words, this is a marketing technique where your product or business gets a shout out from someone, and you get sales as a result of that recommendation. This can be done in blogs and social media posts or tweets. This is a paid technique but has worked well for a lot of businesses.