Ways Accounting Skills Help Entrepreneurs Grow Business

An entrepreneur is responsible for amalgamating, interpreting, and communicating the financial position of their business to other stakeholders. 

It is where accounting skills come in handy. An entrepreneur with sound accounting knowledge can easily maintain financial records, assess profitability, manage cash flow and make informed decisions for the growth of their business.

As a small business owner, you can choose to be solely responsible for the accounting function of your business. 

However, if you’re running a large organization, you will have to delegate your accounting functions to someone else. 

Either way, understanding accounting is critical to the success of your business. Let’s look at how accounting skills help entrepreneurs grow their businesses.

Developing Accounting Skills:

For entrepreneurs, you must have come across a list of recommended generic skills like time management, leadership, and negotiation. However, technical skills must not be put on the backburner. 

Developing accounting skills will help entrepreneurs in more ways than one.

Fortunately, it’s never too late to develop these skills. There are many online courses and resources available that can help entrepreneurs brush up on their accounting knowledge.

Many colleges and universities offer such programs if you want to pursue a full-fledged degree or diploma in accounting. You can look for the best accounting MBA programs and choose the one that fits your needs and schedule.

Importance of Accounting Skills for Entrepreneurs:

There are numerous advantages of having accounting skills as an entrepreneur. Let’s take a look at some of the most important ones:

  1. Maintaining Financial Records:

Your business will have different types of financial transactions taking place daily. You must track and record all these transactions, from customer payments to vendor invoices.

Maintaining financial records such as income statements, balance sheets, and cash flow statements is critical to the success of any business. 

This data will give you insights into the financial health of your business and help you make informed decisions. A negative cash flow, for instance, signifies that your business is heading towards bankruptcy. 

Accounting principles like accruals and deferrals will help you in recording transactions correctly. It will give you an accurate picture of your business’s financial position.

  1. Assessing Profitability:

The most common ways of calculating profit are by utilizing ratios, which are financial measurements that evaluate and assess a company’s ability to create income (profit) relative to revenue, balance sheet assets, operating costs, and shareholders’ equity over a certain period.

The net profit margin is one of these critical financial ratios for any business. It tells you whether your business is making enough money to cover expenses.

As an entrepreneur, you need to monitor your business’s profitability constantly. It will help you identify any problems early on and take corrective action. 

For instance, if you see a decrease in profitability, you can look into ways to reduce expenses or increase revenue.

If your business continues to go down the same path, you may have to shut it down before it becomes bankrupt.

  1. Smarter Marketing:

Most small businesses invest a significant chunk of their revenues in marketing and advertising. However, not all companies get an equal return on investment (ROI). 

It could be because they are not targeting the right audience, or maybe their marketing campaigns are not effective.

Accounting skills can help entrepreneurs in this regard as well. By understanding marketing metrics and analyzing data, you can figure out which marketing channels work for your business. You can also time your marketing campaigns to maximize ROI.

This data-driven marketing approach will help you save much money in the long run.

  1. Synergy with Accounting Team:

Running a business takes much more than sitting behind a desk and crunching numbers all day. It requires wearing many hats and being good at a lot of things. However, that doesn’t mean you have to be an expert at everything.

You can always delegate tasks that are outside your area of expertise. For instance, if you’re not good at keeping track of financial records, you can always hire an accountant or outsource this task to a bookkeeping service.

Similarly, filing tax returns is a complex task that requires specialized knowledge. It’s best to leave this to the experts as well.

However, your assigned teams will require input, direction, and oversight from you. With polished accounting skills, you can scrutinize financial reports, assess risks, and give your employees the guidance they need to make sound decisions.

  1. Negotiations:

A day in the life of a business owner of a well-flourished organization is full of meetings and negotiations. Whether it be striking a deal with a vendor or hammering out the terms of a contract with a client, entrepreneurs need to be good at negotiating.

One of the most important negotiation skills is being able to understand numbers. This way, you can figure out what the other party is asking for and whether it’s feasible for you to meet their demands.

You can also use your accounting skills to develop creative solutions that benefit both parties. For instance, if a vendor asks for too much money, you can offer to pay them in installments.

  1. Planning for the Future:

Everyone needs to have a personal or professional plan for the future. As a business owner, you need a clear idea of where your business will be in the next five or ten years.

Your collaborations, marketing strategies, debts, and selling products should align with this long-term vision. Accounting skills like forecasting can help you develop realistic plans for the future.

Forecasting can estimate your business’s future sales, expenses, and profits. This information will be beneficial when making strategic decisions about your business.

Similarly, when it comes to personal future planning, accounting skills can help you figure out how much money you need to save on a monthly or yearly basis so you can retire comfortably.


Whether you’re a small business owner, leading the charge for a startup, or running a large corporation, accounting skills are essential for your success. 

Understanding and utilizing important accounting concepts allows you to make better decisions, save money, and plan for the future.

You don’t have to be an accounting genius because you’ll have experts working for you. However, it’s essential to have a basic accounting understanding to oversee your team and ensure everything is running smoothly and adequately.

It’s not easy managing a business, but with the help of accounting skills, you can make it a little bit easier.