Web design trends change all the time. It’s easy to see how the classic themes in the ’90s, already look obsolete when used today. The visual component of web design isn’t everything, but it plays a significant role. Even the best web designer Houston can attest to the importance of using the right themes in attracting attention. It also depends on what the target audiences prefer. Here are seven web design trends to consider in creating a website.
Use retro fonts
In fashion, there’s always a chance for old styles to have a comeback. It’s the same with fonts. Retro fonts are starting to be cool. Some people call it throwback typography. The idea is to reuse old fonts with a more modern appeal. Experiment with these traditional fonts and give them a unique twist. As long as they’re legible and suitable to the overall theme, they’re good enough.
With the popularity of mobile devices, horizontal scrolling is a big no. It’s challenging to do on a phone. However, there are ways to use this strategy in making the website more interactive. Instead of using horizontal scrolls alone, use alternative options like arrow buttons with labels. Horizontal scrolls should also be visible enough and not hidden behind the hovers. Limit the content to images and not text. Requiring horizontal scrolling for text can be challenging.
Incorporate multimedia experiences
Another crucial strategy related to web design is the use of multimedia. Put together different visuals, audio, and text to create a richer user experience. However, it’s not a good idea to overwhelm the users. Use appropriate multimedia experience whenever possible. Don’t forget to use captions and transcripts to accommodate users with disabilities. Pictures should have longer descriptions since some people might not see the pictures. For videos and audio, don’t use autoplay. Don’t take away the decision from the users.
Augmented reality (AR) is everything
AR has several applications in web design. It’s perfect for e-commerce platforms. It allows potential buyers to feel like they’re in the actual store. They will see every detail of what they intend to buy. Once they understand what they’re looking for, they feel empowered. The only issue is that AR technology might slow the website’s loading speed. If there are ways to get around this issue without sacrificing the experience, the company should try it.
Consider using muted colors
Subdued colors are more popular these days because they offer a natural feel. Lighter color palettes mixed with darker shades on the background can help the website stand out. While the website looks simple and laidback, it’s more appealing. Think about Apple’s website. It doesn’t even use a splash of colors on the text and background. Hence, the users can appreciate the product images even more. The subdued appeal makes everything come to life.
Use the dark mode
Many people were skeptical of the dark mode at first. However, it eventually became a concept several websites started to follow. The black backdrop allowed the design elements to pop up and stand out. Everything comes to life with the dark mode. It also works when used at any time of the day. Regardless of the content, dark mode helps the website become more appealing. It’s worth the try.
Use cartoon illustrations appropriately
Back then, websites only contain text and some graphics. Today, it’s even possible to have websites with pictures and no text at all. Web design already evolved to allow the users to absorb information even with limited words. Cartoon illustrations gained popularity because they made the websites more entertaining. If used correctly, it’s easier to explain the products and services.
Experiment and take the risk
These are only some web design trends that websites widely embrace. The point is to try to experiment and take risks. Again, web design evolves constantly. While there are trends to follow, the website can also be a trendsetter. Notice what successful websites did and try to copy the useful elements. There’s no need to replicate everything, but there are points to learn from.
Work with the best web designer
Understanding the details of web design can be challenging. It helps to have a web designer who knows the trends. These experts will find a way to make the website appealing to the target audiences. While they know more, they also consider what the business owners want. The website will be a result of the collaborative efforts of everyone involved. Also, after going live, it’s not yet over. The next step is to maintain the website. Publish new content and analyze the metrics. Determine how people responded to the web designs used, and decide if changes are necessary. Always bring something new to the table to keep everyone excited.