Tech Tools to Help You Improve Your Business Research

Research is one of the most crucial elements in all of business. Without it, strategies become less effective, accurate predictions are impossible to make, and countless budgets will likely be ruined from poor decision-making.

Those that can not only conduct accurate research but manipulate their findings to aid their company in moving forward have a distinct advantage over those that overlook the value of data-driven decisions.

From your customers to your products and infrastructure, nearly every aspect of business can be improved via research, yet it is not always easy to carry out.

If you need an extra hand or two when it comes to conducting your own business research, here are some tech tools worth noting.

Transcription Tools

Conducting market research of any kind often requires you to interview many different individuals, and sometimes this has to be done in undesirable circumstances, like on a busy street or in a group setting under a time limit.

In order to ensure the greatest accuracy levels are achieved and you don’t miss out on any valuable information because of audio difficulties, interview transcription software could be a huge benefit.

By introducing a highly accurate transcription service with a quick turnaround, you can make sure you get the most out of your interviewees during the time that you have with them.

Google Keyword Planner

For a totally free and intuitive tool that helps you keep an eye on what the world is currently searching for online, look no further than Google Keyword Planner.

This handy bit of kit can enable you to quickly search popular keywords and get an understanding of the competition.

Those of you who are conducting keyword research and need to look after your budget may find this tool highly useful. It even suggests keywords for you if you happen to be planning on utilizing your SEO skills any time soon.


Another free tool, SurveyMonkey, or Momentive, is an immensely popular and easy-to-use survey creator, as the name would suggest.

It’s a handy tool for quickly creating authentic and professional surveys for your customers, which could be exceptionally good news for any researchers working with a tight timeframe.

It’s easy to use too, and there is a pro version available if you want to upgrade. In terms of survey building, this is a go-to for many.

A Reliable Field Mic

Even the best software and the most elite transcribers will not be able to make sense of an indecipherable recording.

If you’re in the field and you need to conduct interviews, you should make sure that you have the perfect mic for the job, one that is durable, sensitive, accurate, and has a crisp and clear sound quality.

A condenser microphone is probably going to be best for picking up speech, as a dynamic one tends to have a habit of picking up a great deal of unwanted sound from the surrounding area.

Conducting research is tough but certainly worth it in the end. To get the most out of your efforts, the right tools should always be utilized at the right time.