What are the advantages of email marketing that other strategies cannot offer?
Modern business calls for faster marketing needs. Traditional strategies are incapable of meeting this requirement. Email marketing scores high on this count. It has proven that it meets the requirement of a fast-paced business world.
Catchy email subject lines demand attention from recipients. The fascinating body of the email with attractive copy and design ensures attention is kept throughout. Further, it creates quick decisions in the target audience. A simple email goes a long way in a company’s marketing reach. All this at a lesser cost in comparison with traditional methods.
What are the factors of email marketing that make it so successful? Let us look at nine distinct and definite advantages of email marketing campaigns
The only cost involved in email marketing campaigns is the organization and planning. There is no further cost once the research is done and the campaign organized and planned. The emails only need to be sent to the target audience systematically. A salesforce can certainly help but can be kept to a minimum. This factor makes email marketing very cost-effective.
Email marketing is the quickest way to reach a customer. At most, the time between sent and received is a few seconds. It is also a fast way to get decisions from them. In addition, links in the email can lead to good traffic to the company website quickly and efficiently.
Catering to a precise target audience
This aspect offers a unique advantage of email marketing. Communication is the key factor that differentiates email marketing.
The size of the target audience is a matter of the past. No matter how big or small the audience, it can be reached at once. Sending emails to ten thousand recipients only takes a few seconds. Moreover, campaigns can be tailored to segment needs. For example, let us consider a store dealing in clothes for men, women, and kids. Email campaigns can be designed for each segment and sent to a specific audience.
The timing of the email marketing can be set to precise timings too. For example, an email sent to the target audience a few days before a sale or offer can help boost sales. Reaching the right person at the right time is now an assurance.
One more advantage is the personalization involved. Emails are addressed to recipients, which creates a sense of attachment. The designers of email marketing campaigns specialize in creating a bond with the customer. The matter is set to cater to specific behaviour patterns of the recipients. Whether it is targeted to dormant customers, current customers, or prospective customers, email marketing can be personalized to cater to each segment.
Extensive testing is done while designing the campaign. Tests are also done before the execution of the campaign. Each element is checked to ensure utmost success. Every aspect, right from the email subject line to the body of the email, is brainstormed. Finally, the campaign is released if it meets the best standards.
New lead generation
If an email is good and informative, it is shared. Hence, apart from reaching the intended recipients, it can also reach unintended recipients when shared.
Since emails bring results in real-time, the campaign’s efficiency is measurable on a real-time basis. Software analysis can give data on what is effective and what is not. Marketing companies can now come to know if recipients are opening the email. If the email subject line is not grabbing enough attention, it can be changed. If the design copy is not getting results, that can be altered too. Better results can be achieved with improved campaigns.
Marketers can improve sales opportunities by incorporating a call to action button in the email. Links in the emails can guide the reader to take further action. For example, prospective customers can be led directly to purchase on the company website. Prospective customers who need one-on-one communications can be handled by the sales team. Since the customer has acted after their decision, the chance of a closed sale is much higher.
Traditional marketing campaigns require printed material like brochures, catalogues, posters, and point of sale material, harming the environment over time. In addition, printed material is directly related to deforestation. Email marketing campaigns do not require any printed material. It is delivered electronically. More and more companies are adopting this strategy over the traditional ones.
Email marketing builds lasting relationships in the shortest possible time. This relationship starts with an email subject line and builds up over time. The distinct advantages provided by email marketing gives companies and businesses a unique way to achieve more sales. It is a great way to ensure better results at a lower cost.